A visual merchandising study for a small concept store. What does a window say at 2am when no one is looking?
The brief was simple: pull customers in on their morning walk. I was more interested in what the window looks like to the one or two people who walk past it after closing.
So I designed two states. Loud, friendly, daytime. And then quiet, confessional, with one single warm light after the grate comes down.
Two window concepts, one installed. The store reported more repeat visitors. I take no credit for this; the clothes were good too.
Drop your day→night walkthrough MP4 here.
Three short passes — one to figure out the fold, one to make it look like a real object, one to give it a tiny life of its own.
Two weeks of walking past closed shops and photographing what I saw. Patterns emerged.
Designed both states on the same grid. The quiet one uses 90% less colour.
Built mannequins at 1:6 scale before we touched the real thing. Saved a full Sunday.